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AAO

Who They Are?

The Largest Association of Eye Surgeons & Physicians

They are a global community of 32,000 medical doctors, they protect sight and empower lives by setting the standards for ophthalmic education and advocating for their patients and the public.

What They Needed?

Reliable Managed Services Partner

AAO was in urgent need of a stable Agency; a one who could be their one stop solution for all their digital needs.

AAO needed eCommerce infrastructure management and at the same time consultation on user experience enhancement on the frontend with improved efficiency of their backend operations.

What Ziffity Did?

  • Managed Services
    Ziffity’s Managed Services provided AAO with a certified team who ensured that the website remained performing and profitable

  • Redefining UX
    Improved the existing customer journey and buying experience by performing focussed usability study on various user personas and journeys

  • eCommerce Optimization
    Version upgrades, regular updates of the security patches and added new custom features for ease of operations

  • Back-office Integrations
    Planning and implementing of integration among multiple backend systems to enable data synchronization across applications