eCommerce Analytics is your company’s lifeline and that’s not an exaggeration by any means. You can know a lot about your eCommerce business, by tracking your data and getting insights from it. At Ziffity, we help you extract these data from disparate systems, transform them into valuable insights, and present them in the form of KPIs for you to make informed decisions across Sales, Marketing, Operations and Finance.
Typically for eCommerce analytics your sources for data would be your eCommerce platform (like Magento, Oracle commerce, custom built) combined with your backend systems like WMS, CRM, ERP, CMS, PIM, MDM your web analytics (Google Analytics, Coremetrics), marketing automation platform (Marketo, Hubspot, Eloqua), Adwords, Search, Social media, Affiliates, Mobile, POS (from a omni-channel stand-point), Competitor offers (perhaps by scraping or any third party tools).
Depending on the data size, variety and frequency, appropriate tool/platform/Big Data technologies, will have to be used to build your eCommerce Analytics dashboard.
Our eCommerce Analytics Services Include: