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Upgrade Endeca Indexing Method – Why and How?

Upgrading Endeca Indexing design from the old forge process to the new forge-less model, helps business align with the product roadmap with an improved indexing strategy. One of the major design changeofficially introduced in Oracle Endeca v11.1 is the elimination of forge from the process of indexing and uses content acquisition system instead. Oracle recommends following this approach going forward for all existing and new customers while implementing Oracle Endeca Guided Search. To understand the new recommended way of indexing, it is important to know how the conventional indexing process called the ITL functioned.

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Oracle Commerce – Bird’s Eye View

Oracle Commerce is a leading eCommerce platform focused on providing a secure, performance driven and scalable architecture with unique features around hyper personalization, Omni-channel experience, segmented pricing, search, merchandising, seamless integration with third-party applications or channels, product management among others. Oracle Commerce Platform provides capability to deliver a unified buying experience across all touch points, including the web, contact center, mobile devices, social media, physical stores and more.

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Oracle Endeca Commerce – An Overview

On-Site Search for any eCommerce application is very vital as it is found that 60% of the users leave the site after a poor search experience. Oracle Endeca Commerce is an eCommerce search engine that is renowned to provide personalized search experience and is a pioneer of the faceted search feature that helps users to get to the exact product they are looking for. Oracle Endeca Commerce brings to the table the following features which makes it a leader among all other search engine providers.

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Oracle EBS and Oracle Commerce Integration

Oracle EBS (E-Business Suite) is a comprehensive suite of integrated business applications that helps manage information about customers, products, catalog, discount policies, pricing, contracts, inventory, invoices, customer service, logistics, human capital, financial management etc. Oracle Commerce (ATG + Endeca) is an end-to-end eCommerce platform focused on providing personalized experience to shoppers and can be leveraged by both B2C and B2B businesses.

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eCommerce predictive analytics

Your MIS reports will tell you where you are with your eCommerce business, but the bigger question one might have is ‘What will be the future of my eCommerce business?’

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How content marketing can help your ecommerce business?

For starters, content marketing is the process of promoting a brand by creating and distributing content related to the product or service. For any brand to be successful, it needs to achieve the trust of its consumers. And content marketing is one of the key ways to do it. This can be understood from the fact that more and more companies are making content marketing as a significant part of their marketing strategy. If you want to understand how to make use of content marketing for your ecommerce site and make it successful, read on.

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‘5C Framework’ for a successful eCommerce implementation

For few, eCommerce implementation is all about technology platforms. If one chooses the right platform and finds the agency which has experience in it, they feel that they’re pretty much covered. For few others, emphasis is around design and understanding user behavior. In this article we are going to cover why eCommerce implementation is much more than just design and technology.

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How do you champion B2B eCommerce initiative?

Forrester estimates that B2B eCommerce will top $1.1 trillion and account for 12.1% of all B2B sales in the US by 2020. While the opportunity is big for everyone involved, there are quite a number of challenges across management, technology and people in getting a B2B ecommerce project approved. And if you are one of them who believes B2B eCommerce is beneficial for your organization and wants to champion it, here are few tips on how to get over the challenges.

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Protect your eCommerce Brand

Building an eCommerce brand can be challenging, and there are several aspects which can help or undermine your brand image, here are few basic things you need to take care to build and safeguard your brand.

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