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B2B Online 2018 – Highlights of our experience

B2B Online 2018 is a platform for manufacturers and distributors that provide opportunities to network with market leaders, disruptors and technology solution providers to power their digital transformation initiatives.

The 5th edition of B2B Online that happened at Chicago Marriott Downtown (from May 7th – 9th, 2018) brought together 70+ leading business speakers and attendees from 600 B2B companies from across North America, who are looking for their way forward in key areas like digital transformation, eCommerce, and marketing.

The entire event was well split into keynotes, interactive sessions like beer bucketed roundtables, manufacturer & distributor boardrooms and quick sessions like lightning rounds. The ‘Shake it up Bar’ and ‘SPiN’ table tennis challenge elevated enthusiasm to new heights paving way for social interactions for attendees with their new buddies at B2B Online.

The best of keynotes and sessions

Over 70 speakers from leading manufacturing and distribution companies shared insights on their winning digital strategies. The insights highlighted the importance of bringing in an eCommerce experience in the B2B universe via technology adoption for enhancing customer experience.

Best practices: In the marketing front, attendees got to know tips on creating content calendars for B2B marketing success, best practices in B2B content creation and how videos can help B2B companies market products across several platforms.

Tips: However, the show stealers were the exciting talks from Nicole Westenberger, VP, eCommerce and Marketing of Brady Corporation on how to meet customers’ demands better and stop losing out market share to Amazon.

Inspiring success stories: The inspiring story of Elevate Packaging on how it helped Amazon improve its B2B experience in several departments was one of the major crowd-puller.

Ziffity at B2B Online 2018

Ziffity stood as a sponsor of B2B Online 2018. Ziffity promoted its service portfolio explaining its areas of expertise in advanced technologies like Artificial Intelligence, PIM (Product Information Management) system integration and service areas like digital marketing, and design.

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